Text Messaging - It's the business

Now UK business can benefit from the text messaging craze. PrimetexT today launches its service aimed at opening up the world of text messaging to UK business.

London - June 12th 2001 -- PrimetexT is a UK company offering a managed SMS text messaging service which allows UK businesses to integrate text messaging with their current internal and external communications. It allows any business with an Internet-connected PC to send and receive messages to and from any mobile phone. PrimetexT is unlike any currently available services in that it creates an instantly useable service, with no hardware or software installation required by its users. From sign-up to operational running is typically achieved in under 4 hours. Features include:-

•  Full 2-way messaging from PC to mobile and vice-versa
•  "Instant Message" mode for PC to PC communication
•  Online Address Book
•  Easy to set up groups of users for mass distribution
•  Full administration interface to control and monitor usage
•  Secure
•  "Flash" messages for instant display on the recipient's handset

It is unusual for a business to be able to improve both the efficiency and quality of its communications, and save money at the same time. However, this is exactly what text messaging with the PrimetexT service delivers. A text message instantly and efficiently communicates information in way which is often more convenient for both sender and receiver. The cost advantage of text messaging can be significant. Nowhere is this more true than in international calls. A typical call to a UK phone abroad will cost 70p per minute. Even worse is if the phone is engaged or switched off and diverts to voicemail. To deposit and retrieve a voicemail message takes three international calls! So leaving even a brief message could cost the handset owner £2. Compared to the 10p to achieve the same result using SMS, it is easy to see the cost benefit.

Commenting on the launch, Bryan Wilson, a co-founder of PrimetexT adds, "feedback from our early users has confirmed that PrimetexT is a service that is long overdue. The variety of uses has amazed even us. We encourage businesses to look at the free trial at www.primetext.co.uk/freetrial and see how text messaging with PrimetexT can revolutionise their internal and external communications".

Notes to Editors. PrimetexT is a UK startup founded in 2001 to create complete applications based on the SMS Text Messaging capability of today's GSM mobile phones. The service launched in June and has already attracted significant corporate interest.